Home 1 Minute Tips WO Marketing Diamonds

WO Marketing Diamonds

Nikki Iravani, OD, is always on the lookout for a great marketing tip. She has had her share of marketing successes, from launching the EyeXam app after developing it to marketing an uber high-tech, high-touch office by the same name, EyeXam Silicon Valley in Santa Clara, California. She is always willing to try new ideas. “I saw the wealth of ideas that Women In Optometry has gathered by sharing office design stories, and I know the same principles can apply to marketing ideas,” she says.

Dr. Iravani will work with WO to develop or collect and present marketing tips from ODs willing to share which ideas worked. To kick off this WO Marketing Diamonds series, Dr. Iravani shares the strategies she learned the hard way. Coming into private practice from industry, she had never owned a practice before. So she had to learn fast.

Go big: Dr. Iravani wanted her grand opening to be memorable.

Nail the first impression. Don’t wait for a second chance. When opening a new practice, plan to celebrate with a “grand” grand opening event. An existing practice can also benefit from generating buzz from an open house/trunk show and a patient appreciation event to introduce new technology or services or some other kind of open house that brings people in. Whether a practice is new or well-established, there are ways to improve or refresh the impression that patients get when they visit its website, call for an appointment or walk through the doors.

Would you like to share a marketing idea? Dr. Iravani would be happy to hear from you. She can be reached via [email protected].

- Advertisment -

Most Popular

Intrepid Eye Society “Battles” the Cosmetics Question

In a May webinar presented by Intrepid Eye Society called Bettys vs. Bros, 18 optometrists discussed the importance of addressing dry eye in patients.

Check Out These Eye-friendly Cosmetics and Makeup Removers

These products were created by members of the optometry community.

Out Of Frustration And The Heart To Serve, Heyedrate Is Born 

By Jenna Zigler, OD, FAAO, Co-founder of Eye Love—Five years ago, my husband and I started Eye Love while running two optometry practices.

A Passion for Problem-Solving

On her second date with the man who would become her husband, Tanya Gill, OD, says she told him that she always wanted to invent something.