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Monthly Archives: August 2015

Downsizing to Grow: Efficiency and Visibility Tipped the Scales

Kelly Bugg, OD, purchased a 50-year-old practice in Mayfield, Kentucky, in 2011, but it wasn’t until she moved her office last year that people really started to notice Mayfield Family Eyecare.

How to Respond to Praise (and Criticism) on Social Media

By Joanna Slusky, OD—Let’s be honest. We've all been there. I’m sure that there has been a time when a fantastic 5-star review has made you feel like you’re on top of the world and then a 1-star review made you want to quit practicing and move to a deserted island.

New York Living: 2.3 Million People, 700 Square Feet.

Lucia Patino, OD, of Queens, New York, would sometimes hear people tell her that they wanted to come into the office she opened in 2008 in a 700-square-foot space.

Practically Effortless Marketing

When Joanna Slusky, OD, wanted to schedule an appointment for herself with a dermatologist, she was able to do it all from her smartphone: see open appointment times and request one, see photos of the practice and doctors, map the location and read patient reviews on the doctor.

Gear up for Back-to-school Season

By Gina Wesley, OD, MS, FAAO—Here are five strategies for making the most out of back-to-school season this year. Promoting the connection between vision and learning now can help a practice stay busy from late summer all the way until the year-end rush starts.

Urban Boutique Office Brings Style to Town

Many patients who walk into Eyes of East Sacramento comment that the office feels inviting upon their arrival. Arlene Espiritu, OD, and Susana Belmonte, OD, had hoped to create that vibe as they planned the office design.

Move Enables Doctor to Position Practice for the Future

Tory J. Goode, OD, opened Mountain View Family Eyecare in Heber City, Utah, about five years ago. As her lease was reaching its term, she wanted to see whether expanding was a possibility.

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