Monthly Archives: March 2016

Karen Fortman, OD, says that she aspired to work at Primary EyeCare Associates even before she graduated from The Ohio State College of Optometry.

When Lindsay Loock, OD, purchased her practice in 2008, she knew that its existing space would work temporarily.

By Crystal M. Brimer, OD, FAAO—In 2015, I scouted out the perfect practice location for Focus Eye Care in Wilmington, North Carolina. While Wilmington is a young, vibrant town full of beach tourists, it is also home to a lot of retirees, so there is great diversity.

With her educational background as a research engineer in optics and materials, Xiaohong “Serena” Zhang, MS, PhD, chose to work at Essilor because of the opportunity to help people see better and the company’s culture. She sat with Women In Optometry recently to talk about Essilor’s culture of innovation and the developments that result from that.

Elise Brisco, OD, FAAO, FCOVD, became a clinical certified homeopath (CCH) because she felt that incorporating an integrative medicine approach in her practice made a lot of sense. “Homeopathy boosts your immune system. It’s immunosupportive, not immunosuppressive. I use homeopathic medicine because it’s safe and effective,” she says.

Even before Laurie Sorrenson, OD, FAAO, of Austin, Texas, had finished designing her expanded Lakeline Vision Source® practice, she already knew that she wanted to add Marco TRS-5100 systems to her four new exam lanes.

Quality eye care is not inexpensive. The costs can add up quickly for an individual, much less a family.

When Alesha Jensen, OD, received an introduction to the ZORIA® cosmetic line within the skin care division of OCuSOFT, it provided an opportunity to take conversations she already has with her patients to the next level.