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Monthly Archives: April 2016

Out of Sight Is a Problem for Optometry Practices

Visibility was a major issue for the office Heidi Schefferly, OD, shares with partner Jim Serino, OD, in Jackson, Michigan.

Modern Interior Meets Exterior in New Office

After the recession caused a delay, Lynn Davis, OD finally opens new space for Modern Eyez with greater visibility.

Goodbye, Ghost; Hello, Town Square

New office in centralized location generates interest among community as Kelly Riley, OD, prepares to move her practice.

Add Nutrition to the Conversation

Last year, Laura Chonko, OD, HHC, FONS, became one of the first optometrists to earn a fellowship in the Ocular Nutrition Society. Outside of the office, she offers health coaching services to her community.

Fresh Perspective Brings New Energy and Efficiency

Tanya Kechker, OD, says that it was the greatest moment of her professional career when Marian Longo, OD, joined her in practice.

The Impact of InfantSEE®

By Tamara Petrosyan, OD—In the 10 years since the no-cost InfantSEE® public health program was launched by the American Optometric Association (AOA), in partnership with the Vision Care Institute of Johnson & Johnson Vision Care, it has generated data that provides a much clearer image of children’s visual development.

What’s Next: Duplicating Success

Bridgitte Shen Lee, OD, says that she and her practice partner, Bradley Owens, OD, want to take their lessons learned during building their practice and make it possible for younger ODs to follow in their footsteps and achieve their goals even faster.

Are You Ready to Open the Door?

Cheryl Engels, OD, MBA, details her top 10 tips to get yourself prepared to open a new practice.

Think About Dry Eye Differently

By Whitney Hauser, OD—If you think dry eye disease is a nuisance, you aren’t alone. Your patients wholeheartedly agree.

Partnership With Museum Provides On-site Study of the Ciliary Muscle

Melissa Bailey, OD, introduces the community to research and the ciliary muscle at the Center of Science and Industry.

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