Monthly Archives: July 2016

By Shefali Miglani, OD—Once in a while, I’ll read or hear about a super-practice, the kind that nets incredibly high numbers, is run by a dynamo or has a marketing plan that could have been devised on Madison Avenue. For a moment, I’m envious and a little intimidated because that appears as a definition of success.

Once Lynne Roy, OD, and her husband, Phillip Roy, OD, made the decision to open their own practice, the process moved fairly quickly, she says.

This story was originally published in our November 2009 issue. Crystal Brimer, OD, of Wilmington, North Carolina, is a perfectionist—especially when it comes to following up with patients who have been referred for specialty care.

Vanessa Michel, OD, says that she was about halfway through her lease when she saw a new shopping center under construction a mile down the road from the original location for Redmond Ridge Eye Care in Redmond, Washington.