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Monthly Archives: August 2016

OD Assures Growth Through Continuous Innovation

Kayla Gaddis, OD, wanted to open an optometry practice unlike anything the people of McKinney, Texas, had seen before.

Committed to a Career That Benefited My Family

By Sadia Kalsoom, OD, U.S. Army Captain—I was 7 when my family moved from Pakistan to the U.S. My father was serving in the Pakistani Air Force when we were relocated to Virginia.

Reaching out to Boys and Girls—Literally

By Carla Anderson, OD, of Atlanta, Georgia—I recently volunteered at the first vision screening that took place under a multiyear partnership between National Vision Inc. and the Boys & Girls Clubs of America (BCGA).

My Journey to Practice Ownership

By Deana LaBrosse, OD—Even before I considered optometry as a career, I was introduced to the industry working in research positions with human donor eyes and studying macular degeneration during my undergraduate studies.

Natural Treatments Complement OD’s Approach to Patient Care

Jo Ann Jeffers, OD, is turning her career toward a different approach to care, one that still includes traditional optometry but goes beyond it, as well.

Patients Turn to Their Phones for Information, Schedules and Reminders From OD’s Office

When Deborah F. McDonald, OD, opened North Oak Family Eyecare & Optical in Valdosta, Georgia, in September 2015, she needed a way to stay in touch with the patients she hoped would follow her.

An Unconventional Path to Innovative Marketer

Sherianne James, vice president of consumer brands at Essilor, came to her role in marketing via the unconventional route of chemical engineering.

Offer Patients a Financing Option to Help Them Buy What They Want and Need

It’s been several years since Renee Laliberte, OD, added the CareCredit credit card as a payment option at Main Street Optometry, her practice with two offices in Dexter and Pinckney, Michigan, and she says that she continues to value it as a smart decision made for the patients and the practice.

Wow Your Patients With Technology

It’s been nearly three years since Karen Wolf, OD, added the TRS-5100 autorefraction system from Marco to her Ponte Vedra, Florida, practice, Ponte Vedra Associates, yet the instrumentation still regularly catches the attention of her patients.

Make It Easy for Patients to Follow Recommendations

Gina Wesley, OD, recently visited the dentist with her son, and the dentist made a recommendation for a special toothpaste for him to use.

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