Monthly Archives: March 2019

When it came time to retire from the U.S. Army, Lieutenant Colonel Jennifer Camp, OD, chose to shift her career to work as an optometrist in a Sam’s Club.

When Rachel Simpson, BS, was a first-year student at University of Missouri–St. Louis College of Optometry, she read a Women In Optometry article about the wage gap in optometry.

Luxottica Retail knows its metrics. The organization has been gathering data for decades that help support the growth of the brand.

You won’t see the front desk when you arrive at Exclusive Eye in Rogers, Arkansas, and that’s by design.

When Alissa Wald, OD, decided to move her practice to a new location in Costa Mesa, California, in 2010, she hired a designer whose experience was in retail, not optometry.

In early 2019, women optometrists accounted for 44 percent of all practicing ODs, the largest percentage yet.

By Marjolijn Bijlefeld, WO Managing Editor—When I was growing up, a folk-art plaque on the kitchen wall reminded me daily: Bloom where you are planted.

twelve84 is an in-house eyewear brand and frame management system designed to help doctors increase their capture rate.

In Arizona, there is no escaping dry air. In some parts of the arid state, the summer humidity level barely climbs into the 20 percent range; 40 percent is considered comfortable.

Sarah Jerome, OD, calls herself a fairly impulsive business owner.