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Monthly Archives: January 2021

dr achord

Spend Money to Make Money

Shonda Achord, OD, of Achord Eye Clinic in Baton Rouge, Louisiana, hasn’t looked back since switching to the Marco Diagnostic Solutions TRS Refraction System....

Culture: “That Feeling You Get When You Walk Through the Door”

Establishing a practice culture requires leadership, intentionality and continuous attention, said the four business owners in the Workplace Well-Being: Creating a Productive and Positive Culture panel.

Women In Optometry Welcomes New 2021 Board Members

Join us in welcoming the new 2021 board members!

Back to School to Learn More About Patient Wellness Counseling

When Celia Futch, OD, of Enlighten Optometry found that she couldn’t give her patients a comprehensive answer that met her standards, she went back to the drawing board.

A Pipeline for Black Optometry Students

Essence Johnson, OD, of the Black EyeCare Perspective reviews steps to bring in more people of color to the profession.

Family Business Builds on a Legacy of Caring

Eyesight is the family legacy for Jessica Fielding Zwanziger, OD.

Talking the Talk and Walking the Walk on Pay Gap Issues

Annual salary and compensation surveys show year after year that there is a gap in reported compensation between men and women in the same profession.
wilzen lingad featured with baby

Baby #1 Inspired OD to Open Her Own Practice; Expecting Baby #2 Affirms the...

Wilzen Anne Lingad, OD, is not slowing down, even as she prepares for the arrival for her second baby in the spring of 2021.

Opening a Door to New Opportunity

When Meghna Lilaram, OD, joined the team at Parkland Community Hospital in Dallas, Texas, in 2011, it opened her eyes to specific needs for patient education.

Bite-sized Tips Can Help Patients Implement Changes

Meghna Lilaram, OD, advises offering easy-to-digest suggestions on healthy eating to patients to keep it from being overwhelming.
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