Bausch + Lomb Corporation has announced the U.S. launch of Blink NutriTears, a clinically proven over-the-counter supplement that targets the key root causes of dry eyes, promotes healthy tear production and provides noticeable relief of eye dryness symptoms in as little as two to four weeks.
“We offer dry eye sufferers a wide array of options that target the ocular surface, but many consumers are looking for options that go beyond eye drops,” says John Ferris, executive vice president, Consumer, Bausch + Lomb. “With Blink NutriTears, consumers now have a first-of-its-kind clinically proven nutritional supplement that helps hydrate their eyes from within and provides long-lasting relief. It will be an outstanding complement to our growing dry eye portfolio.”
Approximately 150 million adults experience symptoms of dry eyes in the U.S. Once a condition known to traditionally affect adults over the age of 55, dry eyes are impacting a younger demographic of consumers fueled by modern-day factors such as increased digital device use, environmental stressors, anxiety and stress. Nearly 70% of consumers attribute their dry eyes to digital device use.
Developed in collaboration with eye care and nutritional experts, Blink NutriTears is formulated with a proprietary blend of ingredients, including lutein, zeaxanthin, curcumin and vitamin D, which were shown to improve ocular symptom severity and tear film homeostasis. It was also shown to clinically help tears stay on the eyes for 33% longer.
“Blink NutriTears demonstrated consistent positive results across two distinct studies. The clinical results are compelling – within a month, patients achieved statistically significant dry eye symptom relief,” says Laura M. Periman, MD, cornea and refractive fellowship trained ocular surface disease expert, and founder and director, Dry Eye Services and Clinical Research, Periman Eye Institute, Seattle. “With its unique formulation, I anticipate Blink NutriTears will become an important addition to dry eye management strategies.”
“Ocular wellness, especially for dry eye patients, begins with nutritional support. Blink NutriTears has nutrient-rich ingredients that complement each other and have been shown to address the signs and symptoms of dry eyes,” says Neda Gioia, OD, CNS, founder, Integrative Vision, president, Ocular Wellness & Nutrition Society and Blink NutriTears clinical study investigator. “I believe Blink NutriTears will be a game-changer for patients who are seeking relief from symptoms of dry eyes.”
Blink NutriTears will be available in the eye care aisle or online at most major retailers nationwide by the end of July. For more information on Blink NutriTears, visit https://www.justblink.com/
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