Bausch + Lomb Corporation announced the U.S. launch of LUMIFY Preservative Free redness reliever eye drops, the first and only preservative-free over-the-counter eye drops with low-dose brimonidine tartrate 0.025% that relieve redness of the eye due to minor eye irritations.
“Consumers often say how amazed they are at the difference our original LUMIFY makes to their eyes, with over 50,000 five-star reviews as proof,” said John Ferris, president, Consumer, Bausch + Lomb. “LUMIFY Preservative Free brings that same fast-acting formula to those with sensitive eyes—delivering a visibly brighter, whiter look in just 60 seconds.”
Before LUMIFY eye drops were introduced in 2018, redness relievers relied on the same ingredients for decades, which had well known side effects. LUMIFY and LUMIFY Preservative Free are the only over-the-counter redness relievers that selectively target eye redness and offer excellent results with a lower risk of rebound redness and loss of efficacy when used as directed.
“LUMIFY delivers consistently proven results for patients experiencing eye redness,” said Melissa Toyos, MD, and partner, Toyos Clinic, of Nashville, Tenn. “With LUMIFY Preservative Free, my patients with eye sensitivities now have an option that’s just as effective as the original LUMIFY redness reliever eye drops.”
LUMIFY Preservative Free is now available in convenient single-use vials at most U.S. retailers nationwide, including Walmart, Target, CVS, Walgreens, Rite Aid and Amazon. The eye drops will have a manufacturer’s suggested retail price of $26.99 and feature updated premium packaging consistent with LUMIFY.
For more information on the LUMIFY brand, visit lumifyeyes.com.
