Bausch + Lomb announced the U.S. launch of Opal, a digital e-commerce marketplace. Designed to help maximize efficiencies for eye care practices while enhancing the patient experience, Opal provides a streamlined ordering process for Bausch + Lomb contact lenses, with select Bausch + Lomb over-the-counter products to be added in the coming months.
“Opal is an all-in-one digital platform that offers faster, more convenient ordering of Bausch + Lomb products, helping to save staff time, boost patient loyalty and reduce the administrative burden for participating eye care practices,” says Yang Yang, president, Global Vision Care, Bausch + Lomb. “This platform is the latest example of our continued focus on meeting the evolving needs of eye care professionals and their patients.”
The Opal platform, a complimentary offering to eye care professionals that is accessible to their patients, features order tracking and history, appointment reminders and automated prescription reminders. All orders made through Opal are delivered with free shipping directly to patients’ homes or eye care practices, and each patient purchase earns points toward the Bausch + Lomb Horizon Rewards loyalty program.
“Opal simplifies administrative tasks such as order processing, inventory management and cost comparisons, to help free up resources and valuable staff time,” says Jason Tu, OD, Vision Boutique, San Diego, past president, California Optometric Association, and an Opal beta tester. “With such a user-friendly interface, Opal allows my patients to order their Bausch + Lomb products directly from my practice, whether they’re in the office or elsewhere. This not only enhances convenience for my patients but also supports the growth of my business. As a private practice owner, creating efficiencies in my back-office processes is crucial, and Opal significantly contributes to that.”
Products are available through a customizable catalog on Opal, including Bausch + Lomb contact lens brands such as Bausch + Lomb INFUSE®, Bausch + Lomb ULTRA® and Biotrue® ONEday. Over-the-counter products will include LUMIFY® redness reliever eye drops and Blink® eye drops.
