Home Bausch + Lomb Bausch + Lomb Launches Opal™ Digital Marketplace in the U.S.

Bausch + Lomb Launches Opal™ Digital Marketplace in the U.S.

the b and l logoBausch + Lomb announced the U.S. launch of Opal, a digital e-commerce marketplace. Designed to help maximize efficiencies for eye care practices while enhancing the patient experience, Opal provides a streamlined ordering process for Bausch + Lomb contact lenses, with select Bausch + Lomb over-the-counter products to be added in the coming months.

yang yang
Yang Yang

“Opal is an all-in-one digital platform that offers faster, more convenient ordering of Bausch + Lomb products, helping to save staff time, boost patient loyalty and reduce the administrative burden for participating eye care practices,” says Yang Yang, president, Global Vision Care, Bausch + Lomb. “This platform is the latest example of our continued focus on meeting the evolving needs of eye care professionals and their patients.”

The Opal platform, a complimentary offering to eye care professionals that is accessible to their patients, features order tracking and history, appointment reminders and automated prescription reminders. All orders made through Opal are delivered with free shipping directly to patients’ homes or eye care practices, and each patient purchase earns points toward the Bausch + Lomb Horizon Rewards loyalty program.

dr. jason tu
Dr. Jason Tu

“Opal simplifies administrative tasks such as order processing, inventory management and cost comparisons, to help free up resources and valuable staff time,” says Jason Tu, OD, Vision Boutique, San Diego, past president, California Optometric Association, and an Opal beta tester. “With such a user-friendly interface, Opal allows my patients to order their Bausch + Lomb products directly from my practice, whether they’re in the office or elsewhere. This not only enhances convenience for my patients but also supports the growth of my business. As a private practice owner, creating efficiencies in my back-office processes is crucial, and Opal significantly contributes to that.”

Products are available through a customizable catalog on Opal, including Bausch + Lomb contact lens brands such as Bausch + Lomb INFUSE®, Bausch + Lomb ULTRA® and Biotrue® ONEday. Over-the-counter products will include LUMIFY® redness reliever eye drops and Blink® eye drops.

 

Read more news from WO here.

This article was created using several editorial tools, including AI, as part of the process. Human editors reviewed this content before publication.

- Advertisment -

Most Popular

Dr. Brianna Rhue: Don’t Forget You’re the Shark

Brianna Rhue, OD, FAAO, FSLS, seamlessly balances two roles in the optometric industry—practicing doctor and co-founder of Dr. Contact Lens, a company that provides...

RevitalVision Launches Digital Vision Enhancement Technology in the U.S.

RevitalVision announced its U.S. market entry with a portfolio of digital training therapies clinically proven to improve vision in conditions such as adult amblyopia,...

Are You Managing Your Stress?

Readers—how are you doing? Loading…   Have a poll idea? Curious about something? Email us here. Read other WO Pop-up Poll results here. Featured photo credit: Mint Images - Bill Miles/Getty Images

Embracing Technology: Innovating Is a Differentiator

Staying current with innovative technology has become essential for patient care and practice growth. From supporting diagnoses to treatment options, technology offers unprecedented opportunities...