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Updated Eyeglass Rule 2024 — What You Need to Know

Ahead of the updated Eyeglass Rule of 2024, which goes into effect Tuesday, September 24, the American Optometric Association (AOA) is sharing frequently asked...

New Contact Lens Institute™ Research Identifies Key Behaviors for Retaining New Contact Lens Wearers

 Several straightforward, high-return actions by eye care practices have the potential to increase retention rates among new contact lens wearers, according to consumer data...

Poll Responses Reflect Ways to Acknowledge Staff Effort

Nearly two-thirds (65%) of respondents to a recent Women In Optometry Pop-up Poll said that they encourage staff members to follow learning and professional...

Time Flies: What One OD Student Would Tell Her Younger Self  

WO student advisory board member Mariem Girgis, now a third-year student at Massachusetts College of Pharmacy and Health Sciences School of Optometry, shares her...