Smart Money

Smart Money: How Patient Financing Can Help Grow an Optometric Practice is now available online as a digital issue or for PDF download. Click here to access the digital issue, where a download function is available.

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Offering Aesthetic Services and Treating Dry Eye: Fit Together Like Hand in Glove

By Selina Mcgee, OD, FAAO I came into practicing aesthetics a bit by accident, unexpectedly building this beloved pillar of my practice. I was frustrated...

Optometry Giving Sight Encourages Donations to “Light Up Their Eyes This Holiday Season”

To raise awareness of its global impact and encourage fundraising through the end of the year, Optometry Giving Sight (OGS) has kicked off its “Light Up...

Work on Your Team, Too: Ways to Keep Your Practice Successful Beyond Patient Care

For eye care professionals, the focus is mainly on the patient: ensuring that they receive eye care in a professional way. But once the...

Is Your Practice Senior-friendly?

While some aging patients are spry and quick to adapt to technological changes, many find that the rate of change is a bit overwhelming....