As many eye care practices look for more ways to connect with their sustainability-focused patients, CooperVision has launched a digital marketing campaign called “Do One Better.” The initiative educates consumers on the sustainable features of its clariti® 1 day contact lenses and drives potential wearers to the eye care practices that prescribe them. This effort highlights how clariti 1 day makes a positive impact on the environment and encourages contact lens wearers to “do one better” by choosing a daily disposable lens that benefits their comfort, vision and the planet.1
A series of social media and banner ads will lead consumers to coopervision.com/plastic-neutrality, where they can learn about CooperVision’s partnership with Plastic Bank® to make clariti® 1 day the first net plastic neutral contact lens2 and more. CooperVision has also engaged several social media influencers to educate their audiences.
“The health of our planet is an important issue for so many people, and there is significant focus on the various lifestyle changes we can adopt to make an impact,” says Michele Andrews, OD, vice president of professional and government affairs, Americas, CooperVision. “We want contact lens wearers to know that asking their eye care professionals about clariti 1 day is one of those easy ways to make a big difference.1”
Through the company’s partnership with Plastic Bank, CooperVision facilitates the collection, processing, and reuse of general plastic waste that is equal to the weight of the plastic contained in every box of clariti® 1 day lenses distributed in the United States since the start of 2021.2
Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global manufacturing supply chain. Collectors receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance.
clariti® 1 day lenses are manufactured at CooperVision’s LEED® Silver-certified facility in Alajuela, Costa Rica, which includes a high-efficiency lighting system using natural light, a vegetable oil-powered main transformer, and rainwater collection tanks. More than 95 percent of materials used in production—including 100 percent of the plastic generated—are recycled, and more than 95 percent of the plant’s electricity comes from renewable sources.
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References
1. CVI data on file 2021. clariti 1 day CL considerers sustainability research survey 205 US consumers aged 16-35 years, Decision Analyst, April 2021. 87% of all contact lens considerers agree following exposure to net plastic neutrality description.
2. CVI data on file 2020. Sustainability report, clariti® 1 day in US. Based on top 4 global contact lens manufacturers.
