Because Laurie Sorrenson, OD, FAAO, of Lakeline Vision Source® in Austin, Texas, dictates the way she wants her employees to dress, she contributes to their clothing allowance. “I really like black and dark charcoal gray for a clean look,” she says.
So her techs wear black scrubs, embroidered with the logo and practice name. She has recently ordered new dark charcoal gray dress shirts, with the same embroidery, for opticians and front desk staff. There are black short- and long-sleeved polo shirts. Opticians and front desk staff also have an option of wearing a fashionable black or dark gray dress shirt. All staff wear name tags.
Dr. Sorrenson buys her staff two sets of scrubs per year. If the employee buys a third, she’ll match the purchase, so it makes it easy for employees to have enough scrubs. Each employee also receives a t-shirt and a sweatshirt with the word WOW! That’s the word to describe the practice culture.
This process also makes seasonal gift-giving easy. “For Christmas, we give another article of clothing with our WOW! on it. We have made thermal shirts, hoodies and more.”