Most ODs already know by now that reviews matter. A lot! By now, it’s common knowledge (or should be) that positive reviews help to differentiate your practice from competitors. After all, don’t YOU look at reviews before choosing a restaurant? A hardware store? Or a new dentist? Before a prospective new patient can be impressed by your bedside manner, your optical line, or your website, it’s your reviews.
Your reviews make all the difference to help nudge people in your direction in the first place. A 2017 study found that 85% of consumers trust online reviews as much as a personal recommendation. But what reviews matter most? And when is enough enough?
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