Have you consciously thought about your practice brand? A brand, not a Logo, it’s SO much more than a Logo! Over the next few weeks, we’re going to be giving over a ton of valuable information on how to effectively use social media to grow your practice. But to do social media well, you’ve got to have a brand strategy. That’s because branding helps you finetune your messaging and marketing in a focused, powerful way. So let’s start there!
Your brand communicates your identity to your audience, so it always has to be personal. It’s the opposite of generic. It’s what people think of when they think about you. It’s about leaving an imprint and making your practice memorable. As we get underway in 2019, you need a brand identity that people associate with your practice. A strong brand tells your community something about your practice’s vibe, attitude, and approach. Lots of practices may spend a lot of time focusing on what they do, but not who they are. That’s where an intentional branding strategy comes in.
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