Home EyeCarePro: Power to Build Your Practice Want to Do Social Media Right? It Starts with a Brand

Want to Do Social Media Right? It Starts with a Brand

Have you consciously thought about your practice brand? A brand, not a Logo, it’s SO much more than a Logo! Over the next few weeks, we’re going to be giving over a ton of valuable information on how to effectively use social media to grow your practice. But to do social media well, you’ve got to have a brand strategy. That’s because branding helps you finetune your messaging and marketing in a focused, powerful way. So let’s start there!

Your brand communicates your identity to your audience, so it always has to be personal. It’s the opposite of generic. It’s what people think of when they think about you. It’s about leaving an imprint and making your practice memorable. As we get underway in 2019, you need a brand identity that people associate with your practice. A strong brand tells your community something about your practice’s vibe, attitude, and approach. Lots of practices may spend a lot of time focusing on what they do, but not who they are. That’s where an intentional branding strategy comes in.

Click here to read more.

- Advertisment -

Most Popular

Fast, Efficient Refractions Allow Doctor Time for Deeper Discussions

One of the first investments that Michelle McReynolds, OD, made when she opened cold was with the Marco OPD Scan III Wavefront Aberrometer and...

Role of Optometric Scribes Still Evolving

According to a recent WO poll, half of respondents said their office is using or considering hiring a scribe. Fifty percent say they are not...

Study Finds 1 in 3 Workers Regularly Nap During Work Hours

Sleep Doctor surveyed 1,250 full-time workers in March 2024 and found that 33% report catching zzzs during work hours. Overall, 46% of workers say they...

MPOD Measurement: Last Chance to Register for FREE Webinar

Don't miss out on the FREE webinar happening at 8 p.m. EDT Tuesday, April 2. The hour-long webcast "MPOD Measurement: Gathering Valuable Biomarker Data...