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What Are You Worth?
While Dori Carlson, OD, FAAO, of Park River, North Dakota, has never had to negotiate for her salary as a practice owner, she said that she has negotiated the purchase price of a practice, three office buildings and three homes.
From Eye Care to Empowerment: A Woman’s Journey in Bahrain
Guest editorial by Pushpita Sengupta Patel, Bachelor of Optometry & Vision Science, MBA, Head of Corporate Strategy & Professional Affairs at Optica
My fascination with...
Three Must-have Checks for Selecting an Optometry Marketing Company
By Diana Canto-Sims, OD—There are three factors to look for when choosing an optometry marketing company, all of which I learned the hard way.
As Owner, OD Relies on Experience as Corporate Regional Director
When Deeba Chaudri, OD, joined Luxottica in a Cole location soon after her 1997 graduation from Nova...
WO Readers Show up at the Polls
Our recent WO Poll asked readers whether or not they were getting involved on election day—and ODs showed up.
The poll was live throughout election...
Transformative Practices
What makes a great practice location? Accessibility is a factor, of course.
