Features

New Presbyopia Resource Hub by WCO to Support Eye Care Practitioners

The World Council of Optometry (WCO) announced the launch of a new online resource hub designed to support eye care practitioners in addressing presbyopia. This platform, which brings together expert insights, educational materials, and the...

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Team Is Fully Onboard With Taking Holiday Time Off

After 25 years of working in a corporate-affiliated practice, Lisa M. Greene OD, and a practice partner opened an independent practice, Asheville Vision and...

Pops of Green are Pleasing to the Eyes

Sarah Ebeling, OD, still remembers the day in optometry school when she learned about a particular shade of bright green "apple"—with a wavelength of 555 nanometers.

Sherianne James: Leveraging Marketing Expertise to Grow Your Eye Care Business

In this episode, Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America discusses how Essilor uses insights into consumer habits to help raise awareness about the benefits of premium progressive lens technology and drive patient traffic into eye care professionals' practices.

New Analysis Corroborates NaturalVue 6-Year Data, Presented at Vision By Design...

U.S.-based medical device company and producer of the NaturalVue® Multifocal 1 Day Contact Lenses (‘NaturalVue MF’) Visioneering Technologies, Inc presented a positive analysis of...

Being Underinsured Can Be Costly

Jennifer Nguyen, OD, thought that Hurricane Harvey's arrival in Houston would mean an extra rainy Saturday and it would be back to business as usual by Monday.

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