An Unexpected Pleasure

Becky DeRuyter, OD, says that she always is mindful that the office environment she presents is an important contributing factor to the patient experience, similar to the way patients take in the way she and the staff treat them.

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LATEST NEWS

American Optometric Association Announces 2024 Award Recipients

The American Optometric Association (AOA), American Optometric Student Association (AOSA) and Optometry Cares® —The AOA Foundation announced the 2024 recipients of the organizations’ annual...

Fast, Efficient Refractions Allow Doctor Time for Deeper Discussions

One of the first investments that Michelle McReynolds, OD, made when she opened cold was with the Marco OPD Scan III Wavefront Aberrometer and...

Role of Optometric Scribes Still Evolving

According to a recent WO poll, half of respondents said their office is using or considering hiring a scribe. Fifty percent say they are not...

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POPULAR ARTICLES

Fall Fashion: Frame Events Retain Popularity in 2022

Frame fashion events done right help customers find what they need, and the practice gets people in the door to increase awareness profitability. But...

ABB Optical Group Organizes Fundraiser to Support Humanitarian Efforts for Ukraine

ABB Optical Group, America’s leading independent eye care company, has announced, in light of the devastating humanitarian crisis in Ukraine, that it has organized...

Teamwork Created Best Practices That Could Be Rolled Out on A Large Scale

For the past few months, Kirsten Albrecht, OD, vice president of integrations for MyEyeDr., donned an entirely new hat.

LATEST REVIEWS

Urban Boutique Office Brings Style to Town

Many patients who walk into Eyes of East Sacramento comment that the office feels inviting upon their arrival. Arlene Espiritu, OD, and Susana Belmonte, OD, had hoped to create that vibe as they planned the office design.