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- Astellas
- Atypical Models
- Avulux
- Bausch + Lomb
- Beauty
- Building a Specialty
- CareCredit: Patient Financing
- CooperVision: Future Proof Your Optometric Practice
- Corporate Affiliated
- Design Inspirations
- EDGEPro
- Editorial
- EssilorLuxottica Eye Care
- EssilorLuxottica: Ophthalmic Lens Products
- Events
- Eye Docs Now
- EyeCarePro: Power to Build Your Practice
- Featured
- Giving Back
- Health and Wellness
- HELIX
- IDOC
- Independent
- Industry/Research
- Iveric Bio
- Johnson & Johnson Vision
- Keplr Vision
- L'Amy America
- Leaders
- Letters and Viewpoints
- LKC Technologies
- Lumenis
- Luxottica Independent OD Opportunities
- MacuHealth
- MacuLogix: Dark Adaptation and AMD
- Marco Lombart
- Military/Public Health
- Multidisciplinary
- MyEyeDr: Trusted Community Doctors
- National Vision: Corporate OD Careers
- Natural Ophthalmics: Natural Eye Care
- Neurolens: Relief is in Sight
- New
- News
- Newsmakers
- Non-Optical Staff
- OCuSOFT: Eye and Skin Care
- Optase by Scope Health
- Opticians
- Outside Interests
- Ownership Models
- PECAA
- Polls
- Promoting Yourself
- Reichert Technologies: The Patient Experience
- RevolutionEHR: Freedom to Focus
- RVL Pharmaceuticals
- SolutionReach Patient Engagement
- Specialty Services
- Students
- Target Optical
- The McGee Group
- Tips & Tricks
- Trending
- Videos
- Views
- Vision Source: Trusted Colleagues
- Visioneering Technologies Inc.: Redefining Vision
- Visionix
- VSP Global Premier Program: Discover the Opportunities
- Walmart/Sams Club Community ODs
- Webinars
- Where We Practice
- WO Resources
- WO Voices Podcast Series
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The Ripple Effect of Decisions Made Today
By Marjolijn Bijlefeld—Wouldn’t it be nice to see 10 years into the future?
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LATEST NEWS
Dr. Michele Andrews Appointed Chief Medical Officer of VSP Vision
Michele Andrews, OD, has been named chief medical officer at VSP Vision™. In the role, Dr. Andrews will provide strategic oversight across all clinical...
Sightview Unveils Fresh Patient Engagement Tools at Vision Expo 2026
Sightview, the only electronic health record and practice management partner focused solely on eye care, showcased two recently updated tools for its eye care-specific...
EssilorLuxottica’s Inaugural SWITCH: Vision Innovation Summit Concludes
EssilorLuxottica hosted its inaugural SWITCH: Vision Innovation Summit for the Americas, gathering more than 1,000 leading doctors, scientists, academia, entrepreneurs and cultural voices to...
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Edgy Fashion By Nicole Miller
Nicole Miller’s iconic eyewear collections introduce a glamourous, ageless and edgy twist to the everyday frame. Nicole’s goal is to create products that allow...
Some Time Away Helps Doctor Re-envision Her Future
For Jessica Dinwiddie, OD, practice ownership was always an option on the table, just not one that she felt quite ready to take on immediately after her 2011 graduation from the Southern College of Optometry.
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Amita Patel, OD, opened Eyedeology Eye Care and Optical Boutique in 2024, crafting an upscale, inviting space in Orlando’s Dr. Phillips neighborhood. Just minutes...
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CooperVision Hosts New Graduate Summit to Support Transition into Practice
To help bridge the gap from student to practicing clinician, CooperVision recently hosted its 2025 New Graduate Summit, welcoming more than 100 new doctors...
