Bausch + Lomb Launches New LUMIFY® Preservative Free Redness Reliever Eye...

Bausch + Lomb Corporation announced the U.S. launch of LUMIFY Preservative Free redness reliever eye drops, the first and only preservative-free over-the-counter eye drops...

Braille Tablet Developed for Inclusion at Indy 500 and Beyond

Most of us take for granted the sheer number of screens in front of us nearly every moment we’re awake. But for the three...

Building a Thriving Practice: The Power of the Right Advice

When Natacha Louis-Charles, OD, took over an 11-year-old optometry practice, she founded Family Eyecare of Orange, in Orange, Connecticut, a decade ago, she found...

CooperVision Opens 2025 Science and Technology Awards to Year-round Submissions

CooperVision announced the re-launch of its Science and Technology Awards Program, introducing a rolling submission model designed to accelerate and expand scientific collaboration. ABOUT THE...

From Clicks to Patients: 5 Optometry Websites That Attract, Convert and...

In today’s digital-first world, a good-looking website isn’t enough. Your site needs to attract the right visitors, communicate your value in seconds and turn...

A Wicked Good Time: How Dr. Emma Vicuna Turned Myopia Management...

When Emma Vicuna, OD, FAAO’s 9-year-old daughter Catalina started displaying signs of myopia, she didn’t delay getting her into her practice for a comprehensive...

Dr. Jennifer Maples: Bringing Mindfulness Into Patient Conversations

In this episode of WO Voices, Jennifer Martin Maples, OD, FAAO, Dipl. ABO, founder of Eye Teach, LLC, discusses her new program designed to...

The Worst U.S. Cities for Grass Allergies

May is Allergy and Asthma Awareness Month. Almost 300 U.S. cities face exposure to nine or more significant grass allergies, and many are also...

OD Finds Needed Flexibility in the National Vision Doctor Network

Dawn Kamin-Butler, OD, always wanted a career where she could help people. Inspired by her mother, who was a nurse, she considered the medical...

Low Vision Care and Community Outreach: A Vision for Success

In June, Jessica Cameron, OD, FAAO, will celebrate her first anniversary since opening her practice Cameron’s Vision in 2024. It’s been a busy year...

2025 Poster Session Slated for Optometry’s Meeting®

The American Optometric Association (AOA) and World Council of Optometry (WCO) announced the top five posters selected to participate in the live education session...

Talking to Millennial Patients about Presbyopia

By Sophia Visanji, OD The millennial generation is rapidly reaching a milestone no one really enjoys: presbyopia. The growing role of technology in our lives...

The Vision Council Briefs Members on Policy Changes Amid Tariff Reduction

The Vision Council issued a statement on the U.S. and China’s mutual decision to temporarily reduce tariffs on billions of dollars’ worth of goods....

Dr. Melissa Trego Appointed Vice President and Dean for Academic Affairs...

After a national search, SUNY College of Optometry announced the appointment of Melissa E. Trego, OD, PhD, as Vice President and Dean for Academic...

Taking Care of You During Women’s Health Month

By Jeanie C. Lucy, OD, PhD, MPH, MS, FAAO As a public health doctor of optometry, I have seen, investigated and witnessed the evidence-based research...

Designing Patient-centric Optometry Practices 

What is human-centered design? By Brandon Kuzara While aesthetics often dominate design conversations, the true impact of an optometry space lies in how it should...

Enhancing Efficiency With Advanced Technology

As a second-generation optometrist, Jennifer Chinn, OD, recognizes that advanced technology is a transformative force in the field of optometry. Her father, Stephen Chinn,...

System Enhances First-fit Success with Orthokeratology

Brooke Messer, OD, FAAO, FSLS, of Vance Thompson Vision, finds joy in discussing orthokeratology (orthoK) with parents. She wants to help them understand how...

Theia Award Nominations Close on Sunday, May 11

The deadline for nominations to the 10th Annual Theia Awards for Excellence is Sunday, May 11 at 11:59 ET. CLICK HERE TO SUBMIT YOUR NOMINATIONS Scroll...

Salt & Light Eye Care: Rooted in Faith and Giving Back

The COVID-19 pandemic proved to Melynda Torres, OD, that eye care was, indeed, fundamentally essential. The 2010 graduate of Southern California College of Optometry...