Women In Optometry

Even knowing that there will be an adjustment and learning curve with bringing in new technology, Lorie Lippiatt, OD, says that it's worth it.

By Charlotte Tlachac, OD, FAAO—Special little touches that show patients you care don't need to cost a lot. They just need to be genuine ways to encourage patients to connect with you.

Kelly Bugg, OD, purchased a 50-year-old practice in Mayfield, Kentucky, in 2011, but it wasn’t until she moved her office last year that people really started to notice Mayfield Family Eyecare.

By Joanna Slusky, OD—Let’s be honest. We've all been there. I’m sure that there has been a time when a fantastic 5-star review has made you feel like you’re on top of the world and then a 1-star review made you want to quit practicing and move to a deserted island.

Lucia Patino, OD, of Queens, New York, would sometimes hear people tell her that they wanted to come into the office she opened in 2008 in a 700-square-foot space.

When Joanna Slusky, OD, wanted to schedule an appointment for herself with a dermatologist, she was able to do it all from her smartphone: see open appointment times and request one, see photos of the practice and doctors, map the location and read patient reviews on the doctor.

By Gina Wesley, OD, MS, FAAO—Here are five strategies for making the most out of back-to-school season this year. Promoting the connection between vision and learning now can help a practice stay busy from late summer all the way until the year-end rush starts.

Many patients who walk into Eyes of East Sacramento comment that the office feels inviting upon their arrival. Arlene Espiritu, OD, and Susana Belmonte, OD, had hoped to create that vibe as they planned the office design.

Tory J. Goode, OD, opened Mountain View Family Eyecare in Heber City, Utah, about five years ago. As her lease was reaching its term, she wanted to see whether expanding was a possibility.

By Laura Armstrong, OD—In Portland, green living is part of the culture.