Professional Goals May Shift During Career

The Living Your Best Professional Life panel was moderated by Dori Carlson, OD, FAAO, who was joined in the discussion by Mamie Chan, OD; Sherrol Reynolds, OD; and Rachael Wruble, OD, FAAO.

Let’s Be Clear About Blue: Free ABO CE

This course, Let's Be Clear About Blue, aims to expand the conversation within the optical industry about sunlight’s potential to harm the eye. While...

Family Business Builds on a Legacy of Caring

Eyesight is the family legacy for Jessica Fielding Zwanziger, OD.

Turn to the Outside to Foster Growth Inside the Office

Mary Anne Murphy, OD, of Front Range Eye Associates, in Broomfield, Colorado, has made some of the expected changes in her office over the past two years: equipment enhancements and scheduling process changes to improve the overall efficiency of this four-OD location. “But the biggest impact on the practice has been to encourage everyone to be involved in professional, corporate and community organizations,”she says.

Target Optical Summit in Photos

Here are photos from the Target Optical Summit held in February. Read more about Dr. Faten Edris, who won the Regional Mentor Doctor Award here. Read other...

Patients Turn to Their Phones for Information, Schedules and Reminders From OD’s Office

When Deborah F. McDonald, OD, opened North Oak Family Eyecare & Optical in Valdosta, Georgia, in September 2015, she needed a way to stay in touch with the patients she hoped would follow her.

Contact Lens Institute Adds EASY Way Translations in Five Languages

The Contact Lens Institute (CLI) has added additional translations to its suite of EASY Way (Eyes, Awareness, Safety and You) patient education tools, timed for back-to-school season. The initiative helps a...

Ophthalmic Laser Scope Expansion Passes in South Dakota

South Dakota’s scope victory makes it the twelfth state in the nation to authorize doctors of optometry for ophthalmic lasers, bolstering patients’ access to...

Want To Be Included In Our 2022 Gift Guide?

Get ready—the 2022 Women in Optometry Gift Guide will be coming soon! It includes products in these categories: art and decor, for the office,...
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EyePower By Jessica Butler

The holiday season is here, and we're excited to share a few creative stories that may inspire you to shop small as you begin gift giving this year.

Simplifying the Process of Recruiting and Hiring

Kathrine Holmberg, OD, joined the team at Greenspan Optometric shortly after her 2015 graduation from the Illinois College of Optometry. The practice, which has...

Watercolor Prints, Notecards and Ornaments By Kerri McTigue

Kerri McTigue is a graphic designer at The Ohio State University College of Optometry. She started a vision-themed shop, Indigo Iris Designs, selling watercolor...

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