A New Family Practice Launches Exciting Journey

After graduating from New England College of Optometry in 2019, Ramandeep Toor, OD, BSc, was contacted by a colleague who planned to open a...
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Latest Technology Allows Doctor to Do More for Patients

Nettie Hines, OD, has loved the challenge and satisfaction that comes from successfully fitting patients with scleral contact lenses.

Neurolenses Have Significant Impact on Reading Speed

New parallel arm study results have implications for productivity and learning As has been demonstrated by many studies, contoured prism has historically shown efficacy in...

Starting Cold in a New Location

Paula Mintchell, OD, had a goal of launching a solo practice before she turned 40, and she beat that deadline by a couple of years when she opened Vision Art Eye Care in Naperville, Illinois, in December 2012.

Women In Optometry Launches WO Voices, a Podcast Series

Women In Optometry magazine is continuing its expansion as a multichannel communication platform with the launch of WO Voices, a podcast series.

Efficiencies in the Refraction Process Improve Entire Patient Experience – and Sales

The refraction process has long been the “least favorite part of the exam" for Loretta Seraly, OD, of Seraly Eye Care Associates in McMurray,...

Journey to Fellowship

By Camille Cohen, OD, FAAO In 2019, my last act as director of communications for the National Optometric Association was to post on the group’s...

A Safe Environment for Special Care

After nearly two decades in the profession, Manisha Geiger, OD, started her own practice in September 2015.

Nearly Every State Saw Increases in Percentage of Women ODs

The percentage of women ODs in practice saw a significant jump in 2022, up to 47.3 percent, according to an analysis that Women In...
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Women In The News – July

  Women In Optometry regularly recognizes the accomplishments of women ODs in the profession and in their communities. Have you stepped into a new leadership role...

Resolve to Stick With Goals

I resolve to follow through with the resolutions I made. Easier said than done, for many.

Six Charitable Ways to Make a Difference

By Kimberly Friedman, OD, FAAO—There are plenty of ways to give back that are win-win! Help the community while also building a little buzz for your practice!

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