LATEST ARTICLES

Keep Your Own Cup Full– Avoiding Burnout

Before even completing her first year in practice, Nishan Pressley, OD, who also goes by Dr. Nish, felt the burnout. She always had a passion for being the best she could be as an...
A photo of SUNY student Taylor Greaves

In a Busy World, Prioritize Self-Care

Taylor Greaves is a full-time student at SUNY College of Optometry, in the heart of “the city that never sleeps.” She’s always been a busy bee; growing up, she wanted to be “everything under...
A photo of two light-up letters R and E, at a wedding reception

The Unhyphenated, Double Surname

According to Ashley Fetters of The Atlantic, "the desire to be searchable online" has brought a rise in popularity to the unhyphenated, double surname. Historically, it has been more common for a women to take...

What’s in a Name… or Three?

Meet Jenna Gilbertson Steiner, office manager at McCulley Optix Gallery in West Fargo, North Dakota. Or, professionally, Jenna Gilbertson, or personally, Jenna Steiner. She’s started in optical 15 years ago after her first career as...
An image of someone holding a stack of cash as it blows away in the wind

Internal Loss and Optical Theft More Common Than You Might Think

The global eyewear market is a multi-billion dollar industry. Unfortunately, some practices become the victim of optical theft, either from stealing, internal theft or sometimes, both. A recent WO Poll asked respondents if they had ever been...

Your Practice, Your Way

Cherie Archambeault, OD, knew she wanted to provide care for others in some way, but she wasn’t sure which medical route to take. She spent some time shadowing optometrists in various settings, including corporate-affiliated...

Frame Boards: Who Decides What Goes?

A five-question poll about frame board decisions. More responses from readers like you = more accurate biweekly reports from WO. Loading…   Check out Dr. Schneider's office and frame display story here.  View more polls and reader responses here.  Have...

Addressing Accommodative Issues Early Is Great for Patients and Business

As part of her effort to differentiate her practice, Ashley Tucker, OD, FAAO, FSLS, appreciates being able to recommend quality products to her patients that are not widely available from other sources. With NaturalVue®...

Teleoptometry – From COVID Necessity to a Future Reality

Despite rapid acceptance at the start of the COVID-19 pandemic, teleoptometry is not yet a routine way of doing business for most ODs in the U.S. Melissa Barnett, OD, FAAO, FSLS, FBCLA, and Ukti...

AOA Award Winners and More

The American Optometric Association (AOA) has announced its award winners and honorees, plus some other news. Congratulations to all! Andrea Thau, OD, FAAO, FCOVD, FNAP, New York, New York - InfantSEE Award Amy Puerto, OD, Covington,...