Small Town, Big Demand

Hutto, Texas, 30 miles north of downtown Austin, is not a large town, which might be why there was no optometrist there when Sarah Johle, OD, was looking for a place to open her new office.

Corporate-affiliated ODs Can Learn From Each Other

In the nine years that Amy Boyer, OD, has been operating her independent practice at Walmart, she’s seen a lot of changes, and the number and impact of those changes seem to be escalating of late.

Financing Option Can Remove Hesitancy About Costs of Services or Products

Coan Eye Care & Optical Boutique in Ocoee, Florida, is known for providing top-of-the-line eye care services and its high-end optical dispensary.

Decision to Offer Natural Eye Care Products in Office Has Immediate Effect

Jasmine Nguyen, OD, had never sold products beyond contact lenses and eyeglasses in her San Diego, California, practice.

Provide Collaborative Care for Stronger Patient Outcomes

Susan Daniel, OD, started her primary care practice one year out of optometry school in 1992.

ODs and Optometry Students See Full Scale of Global Need During Mission Trip

In May, 13 Luxottica Retail-affiliated ODs and 25 optometry school students were part of a one-week clinic in Tanzania with OneSight.

Open the Door to Beauty Products

Kelly Kerksick, OD, remembers talking with a friend who mentioned that she had begun to sell some beauty products in her optometric practice.

“Here’s What Your Child Sees”

Explaining a child’s visual acuity to emmetropic parents is time-consuming and challenging. Or, at least, it used to be.

As OD’s Corporate Career Advanced, She Saw Few Reasons to Look Elsewhere

When Nancy Solsaa, OD, decided to join America’s Best Contacts & Eyeglasses immediately after graduating from Illinois College of Optometry in 1995, she didn’t expect it to become the place she would spend her career.

Online Appointment Scheduler and Text Reminders Save Practice Staff Time

For Stephanie Mitchell, OD, and her practice partner, Krys Gwizdak, OD, being busy with patients is a good problem to have, but it’s still a problem.