Cutting Her Losses and Gaining New Benefits
When Emily Bussey, OD, bought an existing practice in Bartlesville, Oklahoma, eight years ago, she expected it to grow quickly.
Be Relatable
What Shire has done for optometry is nothing short of remarkable, says Gina Wesley, OD, of Medina, Minnesota.
Corporate Optometry Is a Perfect Fit for New OD
When Christina Murray, OD, a 2016 graduate of Nova Southeastern University College of Optometry, was still in school, she skipped events hosted by large optometric corporations.
New Technology Contributes to a Better Process for Patient Flow and Sales
When Lisa Genovese, OD, and her husband, Jason MacLaughlin, OD, purchased a two-location practice…
Merging Two Visions
Four Mom Skills That Translate to Professional Skills
Percentage of Women in Practice Inches Upwards
Me Time: Alone at Last
The most recent Women In Optometry (WO) Pop-up Poll reflects a group of optometric professionals who work hard and find little time to recharge.
Are Offices Kid-free Zones? Poll Says No!
Be All Things to More People
Buying an existing practice and changing it means more than just updating paint colors and design.
APLICATIONS
Make It Easy for Patients to Follow Recommendations
Gina Wesley, OD, recently visited the dentist with her son, and the dentist made a recommendation for a special toothpaste for him to use.