Lettuce Start a New Chapter Just 12 Storefronts Away

Monika Marczak, OD, was a college student shadowing an OD in a Pearle Vision when a conversation occurred that changed the path of her career.

An Optometrist and a Makeup Artist Walk Into the Exam Room…

By Danielle Kalberer, OD—Conversations regarding the latest cosmetic eye products are becoming commonplace in the optometric exam room.

Make the Most of the Leadership Opportunities That Present Themselves

Neither Carol Alexander, OD, FAAO, nor Millicent Knight, OD, FAAO, FAARM, had expected that their careers would take them into positions of leadership and advocacy at Johnson & Johnson Vision.

Small Town, Big Demand

Hutto, Texas, 30 miles north of downtown Austin, is not a large town, which might be why there was no optometrist there when Sarah Johle, OD, was looking for a place to open her new office.

Corporate-affiliated ODs Can Learn From Each Other

In the nine years that Amy Boyer, OD, has been operating her independent practice at Walmart, she’s seen a lot of changes, and the number and impact of those changes seem to be escalating of late.

Financing Option Can Remove Hesitancy About Costs of Services or Products

Coan Eye Care & Optical Boutique in Ocoee, Florida, is known for providing top-of-the-line eye care services and its high-end optical dispensary.

Decision to Offer Natural Eye Care Products in Office Has Immediate Effect

Jasmine Nguyen, OD, had never sold products beyond contact lenses and eyeglasses in her San Diego, California, practice.

Provide Collaborative Care for Stronger Patient Outcomes

Susan Daniel, OD, started her primary care practice one year out of optometry school in 1992.

ODs and Optometry Students See Full Scale of Global Need During Mission Trip

In May, 13 Luxottica Retail-affiliated ODs and 25 optometry school students were part of a one-week clinic in Tanzania with OneSight.