In today’s digital-first world, a good-looking website isn’t enough. Your site needs to attract the right visitors, communicate your value in seconds and turn interest into appointments. That’s exactly what these five independent practices achieved with Optometry Marketing Services (OMS).
They didn’t just refresh their websites—they rebuilt them with purpose. The result? Stronger visibility, more engagement and measurable growth.
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Accent Vision Care—From Impressions to Impact
Dr. Eva Lamendola of Accent Vision Care knew her website had to reflect her commitment to patient care—and actually bring in the right patients. The OMS team built a sleek, modern site that paired strong SEO with helpful blog content. The results?
- Website traffic more than doubled, up 115% in both total and new users
- Organic search traffic jumped 107%
- Returning user traffic up 83%
- One standout blog post alone had more than 245,000 impressions and 1,500+ clicks
And it’s not just clicks. Patients are showing up because they find her through relevant, search-optimized content—like “Why Do I Feel Like There’s Sand in My Eyes?” which helped secure a #1 search ranking. Dr. Weiser isn’t just getting noticed—she’s earning trust before patients even step into her practice.
2. Lemoncelli Eyecare—Building a Business Without Vision Plans
Starting cold without vision plans is bold. But that’s exactly what this female-led startup in Nashville, Tennessee, did. OMS came in early, building a high-performing site that turned Google into her #1 referral source.
- New users up 42%
- Organic search up a massive 76%
- Strong engagement and return visitors
Her website wasn’t just a digital brochure—it became her #1 way of introducing her brand to the community. With every click, she was building credibility and a patient base from the ground up.
3. Primary Eyecare of Arlington—A Digital Foundation That Scales
Dr. Nanji worked closely with OMS over the years to grow her digital presence alongside her expanding practice. With a site built to scale and a consistent focus on social content and SEO, her practice is now seeing nearly half of all patients as brand-new.
- 2022: 37% new patients
- 2023: 42% new patients
- 2024: 45% new patients
- Website new users up 64% from last year
When your digital presence is built for performance, growth becomes a natural next step.
4. The Eye Center—Content That Converts
OMS partnered with The Eye Center to do more than just redesign their website. Together, they created a true content marketing engine—focused on helpful blogs, SEO-rich pages and community partnerships.
The result?
- 134 more new patients in 2024
- Website traffic up 40%
- Views up 56%
- Returning users up 27%
- Organic search traffic up 34%
This site doesn’t just perform—it converts. By answering patient questions through content and showing up consistently in local search, The Eye Center saw a direct impact on their bottom line.
5. Primary Eye Care Associates—Multi-Location, Multi-Channel Success
With two locations and a growing brand, this practice needed a site that could handle both traffic and trust-building. OMS delivered.
- 63% increase in users
- 40 more new patients in 2024
- 123% increase in organic search traffic
- Engagement is up, return visits are up and performance is up
For practices looking to expand without losing the personal touch, this is the blueprint.
HOW TO KNOW IF YOUR WEBSITE IS WORKING FOR YOU
Many independent practices are surprised when they see how much opportunity their current website is leaving on the table. If your online presence isn’t driving steady patient growth, it’s time to take a closer look.
Start with the Optometry Marketing Assessment—a quick way to uncover gaps in your website, online visibility, and patient conversion strategy. You’ll also get access to a free 30-minute strategy session with a designated OMS marketing strategist, tailored to your practice goals.
Because in today’s competitive market, it’s not enough to just show up online—you have to stand out.
