Imagine having all the practice management and patient management resources you need at your fingertips. That’s how Denise Whittam, OD, of New York, New York, feels now that she’s using JNJVISIONPRO.com, an online portal to a wealth of resources. “In my practice, cross-training the staff is important so that we can work collaboratively and make sure not one minute is being wasted,” she says.
She, the practice staff and even the patients have multiple daily interactions with the new site from Johnson & Johnson Vision.
Staff training and practice resources
Every staff member needs to know how to answer a patient’s question confidently, even if the question isn’t typically an area of expertise. It saves the patient time and frustration and projects a higher level of quality and coordination. That applies to practice processes, too, so staff members can use the functionality to reorder contact lenses and use handy account management tools, simplifying that process. The site also offers marketing materials, which simplify that aspect of business-building, too.
Looking through the intuitive web resources also makes it much easier for Dr. Whittam to determine the best contact lens for a patient. “In the past, I might not have known immediately if the patient’s high Rx was out of range. Now I can check the availability instantly without having to thumb through a guide,” she says. “I emphasize to patients that I’m going to find a contact lens that works well not only for their best vision but also for their best experience. So a patient with hypoxia or allergies might need to switch to a single use lens, and we can talk about the benefits of ACUVUE® OASYS Brand Contact Lenses 1-Day with HydraLuxe™ Technology, or we’ll talk with another patient about how reusable replacement contact lenses such as ACUVUE® OASYS Brand Contact Lenses can help. When we have easy access to the information for ourselves and to share, patients realize that we’re providing the best care for them.”
Patients have interactions with the website, too. That can even begin in the exam room or before the doctor enters the room, with educational loops of how to insert and remove contact lenses for those who might be considering first-time contact lens wear.
“Patients are a little more prepared, and staff is more empowered to help educate patients,” she says.
One commonly used tool on the professional site is the virtual eye model. She can use it to show patients basic eye anatomy, as well as help them understand what their visual issue is. The interactive tools can allow her to show quick images that demonstrate vision correction options and how contact lenses can correct for refractive errors as well as astigmatism and presbyopia. She can also show patients a tutorial that explains the visual issue in more detail. “Someone might say, ‘I’ve tried multifocal lenses before and they didn’t work for me.’ I can respond by saying, ‘Let me show you why I think this design will.’ I routinely have patients who thank me that they’ve learned so much during their visit.”
Dr. Whittam says that JNJVISIONPRO.com is a demonstration of the collaborative work that Johnson & Johnson Vision has done with doctors and patients. “It’s the best tool we have, in my opinion, because it is completely comprehensive in every aspect of ocular health care, contact lens care, scientific technology, advocacy and answering patients’ questions,” she says. “All of the answers can be found here.”
Dr. Whittam is a professional affairs consultant for Johnson & Johnson Vision.
ACUVUE®, ACUVUE® OASYS, and HydraLuxe™ are trademarks of Johnson & Johnson Vision Care, Inc.
© Johnson & Johnson Vision Care, Inc. 2018.