L’amy America unveils a new, 20 model, women’s optical and sunglass collection by authentic, athleticwear original, Champion, the powerhouse brand again elected by 20/20 Magazine readers as a favorite brand in 2023. The new collection pops with on-trend design, sport-inspired color, and iconic logo detail.
“Female consumers represent nearly 50% of Champion’s global sales,” says L’amy America Brand Director Connie Reiss. “We believe women are looking for more than just a designer name. Women desire trusted brands and have long embraced those brand leaders prominent in the athleisure space such as Champion.”
“Our new collection is casual, easy-going and trend right, perfect for the confident young woman who embraces social inclusion, and not fashion elitism,” Reiss explains.
The new Fall 2024 collection features an assortment of handmade acetate options in addition to a remarkable quartet of distinctly colored stainless-steel designs. Trend-conscious details abound as frames feature unique design elements such as laminated color blocking, key shapes like cateyes, perfect rounds and glamorized squares. Bold, energetic color is also present with electric azure, vibrant fuchsia and classic Champion scarlet red all playing key roles. A total of 14 new ophthalmic models (42 skus) and 6 new sunglass models (18 skus) will be offered. Buy-in packages include counter cards and an exclusive Champion gift-with-purchase. The Champion collection is supported by a complete range of visual display options, an image library and is backed by L’amy America’s 3-year extended warranty.
