Hubble announced the nationwide launch of Classic 2.0, the next generation of its flagship daily disposable contact lens. Featuring enhancements in comfort, hydration and design, Classic 2.0 reflects the company’s continued investment in improving the everyday wearing experience while maintaining an affordable price point.
“For nearly a decade, Hubble has worked to make quality contact lenses more affordable and accessible,” said Jeff Berger, Chief Executive Officer of Hubble. “Classic 2.0 is the latest step in that mission. It reflects years of customer feedback and meaningful improvements in comfort and wearability, while remaining true to our belief that consumers shouldn’t have to pay premium prices for quality daily contact lenses.”
WHAT’S NEW
Classic 2.0 is made from Hioxifilcon A, a high-water-content hydrogel material. It features thinner lens edges designed to reduce eyelid friction and support all-day hydration. It is a PFAS-free design. The lens is FDA-approved for daily wear and has already been rolled out to approximately 10% of Hubble’s customers ahead of its nationwide launch. Classic 2.0 builds on Hubble’s flagship daily disposable lens. Manufactured by Visco, Classic 2.0 contains 57% water, the press release states. It is designed to help maintain hydration throughout the day, while the updated design is intended to improve comfort during blinking and insertion.
“Developing a successful contact lens requires balancing material science, manufacturing precision, clinical performance, and affordability,” said Brian Levy, OD, former Chief Medical Officer of Bausch + Lomb, and a member of Hubble’s Board of Directors. “Classic 2.0 reflects improvements in lens design that are meaningful for everyday wear while preserving the accessibility that has been central to Hubble’s mission. It’s encouraging to see continued innovation focused on delivering quality contact lenses at a price point that more consumers can afford.”
PART OF NEW PLATFORM
Classic 2.0 is available through Hubble’s direct-to-consumer subscription program. Customers can access their accounts online where they have full control over their deliveries and can cancel at any time. Hubble also offers free shipping and best-in-class customer service, the press announcement said.
“When evaluating a contact lens, I look at factors like material, edge design, fit and overall comfort because they all contribute to the wearing experience,” said contact lens specialist Richard S. Kattouf, OD, DOS. “Classic 2.0 incorporates refinements in several of these areas, resulting in a daily disposable lens that offers a comfortable wearing experience while remaining an affordable option for patients.”
The launch of Classic 2.0 coincides with Hubble’s new brand platform, “Affordable Contacts. No Compromises.” The campaign reflects the company’s belief that consumers should not have to choose between quality, affordability, and convenience when purchasing contact lenses.
Classic 2.0 is available at hubblecontacts.com. Eyecare providers can visit the Hubble Doctor Portal to receive complimentary fitting sets of any Hubble contact lenses for their practice.
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Richard Kattouf, OD, DOS, is a paid consultant to Hubble. Brian Levy, OD, serves on Hubble’s Board of Directors and holds an equity interest in the company.
