LensCrafters, part of EssilorLuxottica, announced the continuation of its Dedicated to Everyday Excellence campaign, an initiative celebrating professionals whose expertise, trust and commitment define their fields.
ABOUT THE CAMPAIGN
The campaign, which debuted in spring 2025, brings these stories to life through immersive digital experiences in LensCrafters stores, on LensCrafters.com and across the brand’s marketing channels.
LensCrafters announced the collaboration with Anisha Haji, OD, a LensCrafters Independent Optometrist, for the launch of the 2026 Dedicated to Everyday Excellence campaign. Dr. Haji is an esteemed optometrist and founder of Atlanta Eye Group, which is located in six LensCrafters locations across the Atlanta area. Widely recognized for her dedication to patient care, Atlanta Eye Group has been honored multiple times as Best in Georgia and Best Optometry Office. Dr. Haji earned her Bachelor of Science in Biological Sciences from the University of Alberta and her Doctor of Optometry from the Pennsylvania College of Optometry at Salus University, with clinical interests in ocular disease management and specialty contact lens fittings.
A passionate advocate for the profession, Dr. Haji currently serves as President of the Greater Atlanta Optometric Association and holds leadership roles with both the Georgia Optometric Association and the American Optometric Association. Beyond her practice, she is actively involved in her family’s nonprofit organization, the Gillani Volunteer Association, which works to alleviate hunger and support underserved communities.
“We’re excited to continue Dedicated to Everyday Excellence, a campaign that showcases individuals who are empowering the communities we serve through their passion, professionalism and trust—hallmarks that define the LensCrafters brand,” said Alfonso Cerullo, President of LensCrafters and For Eyes. “As a LensCrafters Independent Optometrist affiliated with LensCrafters for over 13 years, Dr. Anisha Haji exemplifies what it means to serve. She embodies our commitment to delivering exceptional eye care every day, helping every patient see clearly and live confidently.”
The Dedicated to Everyday Excellence campaign highlights inspiring journeys of each featured professional through compelling storytelling, while also showcasing the LensCrafters experience. This includes state-of-the-art comprehensive eye exams, innovative technology and premium prescription lenses.
Previously featured in the Dedicated to Everyday Excellence campaign were Nico Cueva, head winemaker of Napa Valley’s historic Haynes Vineyard; Soraya Fouladi, Founder and CEO of Jara, a hybrid nonprofit expanding access to education globally; Alex Schulze, Co-Founder of ocean cleanup organization 4Ocean; and Charlene Badman, James Beard Award–winning chef and co-owner of FnB Restaurant in Scottsdale, Arizona.
