Eyecare Republic (ECR) announced the launch of THRIVE™, a new progressive lens.
The THRIVE™ portfolio features three distinct designs—HD, Easy Digital and HD Customeyes—spanning entry-level, mid-range and premium progressive lens options.
Founded by Justin Weigel, OD, and Neal Troyer, OD, Eyecare Republic was established with a vision: to secure products and services for independent eyecare professionals (IECPs).
“THRIVE is more than just a lens launch for ECR,” said Dr. Weigel. “It’s part of a larger vision to provide solutions that help independent eyecare.”
In today’s market, where an estimated 35%–50% of patients leave independent optometric practices without fulfilling their eyeglass prescriptions*, ECR claims the need for in-house offerings has never been greater.
Private label and exclusive brands are now a cornerstone of the consumer marketplace, generating more than $238 billion in annual sales** and growing significantly over the past decade.
With THRIVE™, Eyecare Republic aims to provide members with tools and solutions that support long-term growth and independence.
*Optical Capture Rate: Why 45% of Revenue Walks Out | MyBCAT
**Diana Sheehan in Beyond Value: How Private Label is Winning Over Consumers
