Home News HOYA Launches VisuPro for Young Presbyopes, Expected in U.S. Later in 2025

HOYA Launches VisuPro for Young Presbyopes, Expected in U.S. Later in 2025

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All photos provided by HOYA.

HOYA has launched its VisuPro All Day and VisuPro Flex advanced focus spectacle lenses to help young presbyopes, people in their late 30s to mid-40s that are beginning to experience the gradual onset of presbyopia.i The company is expecting to launch this lens in the U.S. in the second half of 2025.

As people enter this age group, they may begin to experience new vision challenges including eye strain, blurred vision and headaches during close work, such as reading or using a phone. Over time, these first presbyopic symptoms can evolve from barely noticeable to a significant source of daily discomfort affecting patients’ quality of life.

According to recent research conducted by HOYA (N=7,043), 53% of existing spectacle wearers and 60% of non-spectacle wearers between 36 to 44 years have increasing problems seeing clearly in the near distance and when using digital devices.ii For spectacle wearers in this age group, single vision lenses often become insufficient. However, patients with first presbyopic symptoms may hesitate to switch to progressive lenses, concerned about adaptation challenges or feeling as though they’re too young for such a change. Further, current solutions fail to adequately address the needs of non-spectacle wearers, such as emmetropes, contact lens users and patients who also require near vision support after refractive surgery (such as LASIK). In such cases, timely intervention is a must to address vision challenges of this group.

YOUNG PRESBYOPES

a violinist uses the new hoya technology to see her sheet music more clearly.Chief Executive Officer at HOYA Vision Care John Goltermann Lassen says, Uncorrected refractive error is the leading cause of vision impairment globallyiii, yet current market offerings fail to address the unique needs of young presbyopes. Innovations to manage first presbyopic symptoms at the earliest stage are essential to minimize the impact of presbyopia on patients’ quality of life and ensure continued clarity of vision.”

HOYA’s new VisuPro advanced focus spectacle lenses are designed to help young presbyopes who may be either existing spectacle wearers or non-wearers. The lenses are specifically designed to support the close-up vision of young presbyopes and provide a rejuvenated vision experience and a sharp and comfortable focus at all distances, all day long.

The lenses use HOYA’s unique Binocular Harmonization Technology (BHT) that considers the prescription for the right and left eyes to calculate and harmonize the prescription in the lenses for effortless focusing, stability and enhanced depth of vision for all wearers. The Focus Max Optimization provides additional vision support at close distance, allowing sharper and more comfortable focus during near distance activities and digital usage. It can also help reduce eye strain or visual fatigue when working with digital devices—a benefit that over two-thirds of young presbyopic patients surveyed were highly interested in.

Chief Technology Officer at HOYA Vision Care Griffith Altmann says, “With VisuPro, HOYA offers Eye Care Professionals (ECPs) a solution that tackles the unique needs of young presbyopes. Our VisuPro advanced focus lenses incorporate our proprietary technologies that have been developed based on patient feedback and can be personalized to the patients’ requirements. By actively contributing to initiatives such as the World Health Organization’s (WHO) SPECS 2030, we’re committed to expanding refractive error coverage by 40% by 2030 ensuring universal access to affordable eye care. This new offering in pre-presbyopic care allows for natural and effortless focus all day allowing patients to live their life to the fullest.”

Click here for more information on the HOYA VisuPro advanced focus lenses.

 

REFERENCES

i Mayo Clinic. Presbyopia. Available at: https://www.mayoclinic.org/diseases-conditions/presbyopia/symptoms-causes/syc-20363328 (Accessed: March 2025).

ii HOYA data on file. International HOYA Vision Care Consumer Research 2023.

iii Organization for the Prevention of Blindness. Refractive Errors. Available at: https://opc.ngo/refractive-errors/ (Accessed: March 2025).

 

Read more news from WO here.

This article was created using several editorial tools, including AI, as part of the process. Human editors reviewed this content before publication.

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