Review of Optometric Business (ROB) has launched the Independent Strong website to help private practice optometry and opticianry prosper now and in the future. The new Independent Strong website was created to be an educational resource targeting the particular informational needs of independent, private practice owners and partners.
“Whether their practice is new or established, Independent Strong provides the step-by-step guidance independent practitioners need to build a systematic structure that will serve as their business foundation for years to come,” says Al Greco, publisher of ROB. “The new independent-focused platform features engaging and current advice for best practices on a variety of topics categorized under practice management, practice growth strategies, and ophthalmic products.”
The Independent Strong Special Report, which is available here, was launched along with the website to enable independent practice owners and managers to assess how ‘Independent Strong’ they are when managing key aspects of their practice, including frames, eyewear lenses, contact lenses, marketing, staff/team, practice finances, and industry partner relationships. The special report offers quick bites of insight into improving management of these business aspects and provides readers with links to more resources and curated content on the Independent Strong platform.
Following this launch, Independent Strong will release fresh business and practice advisory information from industry experts and partners in a steady drumbeat to help private practitioners make their independent practice as successful and valuable as possible. Subscribers to Independent Strong will be notified regularly when new articles are posted and invited to reinforce their knowledge around managing their practice and caring for their patients. Those interested can access the Independent Strong website here, download the Special Report here and subscribe here to be regularly updated with new content and ensure private practice is now and always remains Independent Strong.
Independent Strong is brought to you by Review of Optometric Business and made possible by support from EssilorLuxottica.