Newton (formerly Neurolens) has announced the acquisition of Founders Optical Lab, a trusted provider of optical products and services to eye care professionals.
The combination of Newton’s cutting-edge technology and Founders Optical’s commitment to service creates an enhanced platform that will benefit eye care professionals and their patients. Customers can expect the same reliable customer service they have come to trust from Founders Optical, now backed by Newton’s resources and industry expertise.
“This acquisition allows us to expand our reach and better serve eye care professionals who are dedicated to improving patient outcomes,” said Kaelin Currie, vice president of lab operatoins at Newton. As a VSP-approved lab, Founders Optical has built an excellent reputation, and are committed to maintaining and elevating that standard while expanding product availability through the newly categorized Sequel designs as well as Unity designs and TechShield coatings.”
ENHANCED CUSTOMER EXPERIENCE
Newton is bringing its hallmark high-level customer service to all Founders Optical customers. This acquisition brings immediate benefits and long-term value to eye care professionals:
- Elevated Sequel Lens Rebate Offering: enhanced rebate programs that deliver greater value to customers
- Expanded Newton Customer Service Team: unmatched service backed by deep Newton product expertise, ensuring customers receive knowledgeable support when they need it
- Increased Resources for Growth: significant investment in Founders Optical to drive customer growth, expand the product portfolio and deliver improvements to turnaround time and quality
- Comprehensive Product Solutions: access to both Founders Optical’s trusted products and Newton’s innovative technologies
“Our customers are our top priority,” said Danny Perales, COO of Newton. “This acquisition allows us to significantly expand our customer service capabilities and invest in the infrastructure that will elevate the Founders Optical experience.”
As part of the integration process, Founders Optical will adopt Newton’s standard operational policies to ensure consistency and transparency across all customer touchpoints. Founders will take on the standard Newton privacy policies, terms conditions and processing fees. Founders credit card fees will be 3% effective Dec. 1, 2025. Customers will continue to receive free shipping on standard orders with autopay enrollment.
