“Generation 45+” is the focus of Review of Presbyopia and The Aging Eye, a new digital content platform focusing on providing eye care professionals with cutting-edge educational articles and multimedia on new technologies and care protocols for these patients. The publication’s mission is straightforward: re-engineer the presbyopic patient journey.
Jack Schaeffer, OD, FAAO, has been named chief clinical editor. A leading proponent of continuing professional education, Dr. Schaeffer, who recently sold his 18-location practice, has written extensively for numerous publications and lectured internationally. He currently sits on several industry boards and advisory panels.
MISSION
“Review of Presbyopia and the Aging Eye is about optometry’s future,” says Dr. Schaeffer. “It is about learning how to accept this new ‘Generation 45+’ as a specialty in your practice, and how to incorporate all the pharmaceuticals, techniques, past, present, and future to create that practice that will survive into the 22nd century.”
Dr. Schaeffer also expects Review of Presbyopia and the Aging Eye to help doctors build their fee-for-service business. “In the average optometry practice, 85% of the patients come with vision care insurance that pays one-third of their normal fees, and the reimbursement has not changed in 20 years,” he says.
“There certainly are viable treatment options for the +45 patient right now, but the future holds even greater promise as companies plan a proliferation of new and improved product and technology introductions to address the growing market need,” says Al Greco, publisher and vice president, new business. “These developments present a significant opportunity for ECPs to raise the bar in the outcomes they achieve, and the patient satisfaction levels they deliver. Education is the key to success, and Review of Presbyopia and The Aging Eye is designed to meet those educational needs as a one-stop-destination for all topics related to the 45+ eye.”
MEET THE EYE TEAM
Dr. Schaeffer has assembled the leading authorities in their respective fields as topic channel editors, known as the EYE TEAM:
- Optical: Kirk Smick, OD
- Contact Lenses: Dr. Jack Schaeffer; Mark Schaeffer, OD; Brooke Kaplan, OD; David Schaeffer, OD
- Dry Eye: Melissa Barnett, OD, FAAO, FSLS, FBCLA; Jackie Garlich, OD, FAAO
- Pharma: Ian Ben Gaddie, OD, FAAO
- Glaucoma: Murray Fingeret, OD, FAAO
- Refractive Surgery: Eric Schmidt, OD, FAAO; Marc Bloomenstein, OD, FAAO
- Retina: Mark Dunbar, OD, FAAO
- Aesthetics: Selina McGee, OD, FAAO, Dipl ABO
- Ocular Nutrition: Julie Poteet, MS, CNS, FONS
John Sailer is in chief, and Lisa Harrison Rivas is managing editor.
Hear directly from the EYE TEAM on their vision for each topic channel.
Explore the website.
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