Home News VSP Responds to AOA Cease and Desist Letter

VSP Responds to AOA Cease and Desist Letter

On June 18, the American Optometric Association (AOA) outside counsel sent a cease and desist letter to VSP Vision for what it calls potentially unfair business practices. Here is the VSP response.

“While it’s always disappointing to see the AOA single out VSP, this most recent unfair characterization is particularly off base given that our doctor board leadership and senior leadership have met five times over the past year with AOA leadership in good faith efforts to collaborate in support of the profession. We are aware of and understand the challenges and pressures that doctors face and have been actively exploring network solutions that can benefit our network providers.

“Additionally, from the Vision Exam Rebate to our commitment to keeping Marchon and Altair prices stable through this year, as well as providing over $1 million in debt relief through our optometry student loan repayment program, delivering value and support to private practice during these uncertain times is a top priority for us. Our focus remains on supporting the profession and investing in the long-term success of private practice.”

This article was created using several editorial tools, including AI, as part of the process. Human editors reviewed this content before publication.

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