This story was originally published in our Women In Optometry 2020 Gift Guide.
Design and artwork assistance is one of the reasons why people choose Clearlens, Kim explains. Some clients come to them with a design, while others have a concept in mind and need helping bringing their vision to life or give them total creative control. These customers can browse their LookBook full of designs and products based on research of the client’s website, social media and even Google map street photos to get an idea of the aesthetic they are looking for. “Some designs take a couple of hours to create, while others can take months to get just right,” Kim says. “It’s definitely a fun process to collaborate and to create branded pieces you can be proud to share.”
FAVORITE CREATION: “Because a microfiber cloth is essentially a blank canvas, we’ve seen a plethora of unique designs over the years,” Kim says. Some favorites among their team are neighborhood maps where our clients’ practice/store is located, full of historic landmarks, popular eateries and charming icons that allow the customer to connect and understand that this business cares for the community and are proud to be where they are. They have also had a doctor who hosted local art competition for the best drawing of the office storefront, and that winning sketch was turned into a cleaning cloth.
SHOP or CONNECT ON INSTAGRAM @clearlenscloth