By Amy Gallant Sullivan, Founder, Èyes Are The Story
Last year, our Eyes Are The Story eyeliner sold out faster than we ever imagined. Truthfully, this little startup was caught off guard—but for all the right reasons. Every ÈYES product embodies the brand’s uncompromising standards of safety and sophistication, crafted bespoke, and rooted in ocular surface science. That kind of precision takes time — more time than I anticipated.
A rollercoaster of anticipation, patience and persistence, yet through it all, the support and passion from our community reminded me that ÈYES is more than a beauty brand—it’s a movement.
Like Hermès, our story is one of craft, scarcity and integrity. But unlike any other luxury, our promise is different: ÈYES sits at the intersection of science, beauty and ocular health.
As we grow globally, our mission remains clear—to deliver innovation that protects and empowers, without ever compromising on what matters most: healthy vision.
And just in time for the holidays, our beloved Èyes Are The Story eyeliner is finally back in stock.
The pen is in your hand.
Let’s keep writing The Story—together.
WO readers can use code WIO2025 at checkout for a 10% discount. Offer valid until December 31st at midnight.
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