Free ABO CE
This course, The Art of Multiple Pairs, helps the optician understand the NEW buying landscape. Over the past decade, the convergence of technology, design, logistics, and shopper expectations has completely transformed the way people shop. The Digital Consumer does everything online from banking, research, study, socializing, doctors’ virtual visits, and yes, shopping.
One of the biggest challenges faced today by ECP’s is filling the customer’s needs with multiple pairs of eyewear. Often dispensers believe that patients want and need only one pair of eyeglasses. Additional products such as sunglasses, reading glasses, computer glasses, and blue light filtering in lenses are required in many cases. Patients are happy to purchase a second or third pair when it suits their needs if presented with the right option.
