Home Polls Facebook Ranks as Most Effective Social Media Platform

Facebook Ranks as Most Effective Social Media Platform

The majority of respondents (85 percent) to a recent Women In Optometry Pop-up Poll stated that Facebook was the most effective social media platform for promoting their practices.

The management of social media business accounts varied among those who responded. Thirty-two percent said that one designated staff member manages their social media accounts, while 29 percent said that they personally took on this responsibility. Twenty-one percent of respondents said it was a group effort among their practice team, and 18 percent said that they outsource social media management.

About 40 percent of respondents said that they dedicate a few minutes per day—less than one hour per week—to their professional social media accounts.

This article was created using several editorial tools, including AI, as part of the process. Human editors reviewed this content before publication.

- Advertisment -

Most Popular

Theme for 2025 World Optometry Week Announced

The World Council of Optometry (WCO) announced the theme for World Optometry Week 2025—Eyes to the Future: Optometry Improving Global Wellness. WCO’s World Optometry Week...

Lumenis Launches OptiLIFT Stimulation Device

Lumenis Be. Ltd., an energy-based medical device company for eye care and aesthetic solutions, announced the launch of OptiLIFT™, a new, proprietary Dynamic Muscle...

Introducing MEYE Suite, the All-in-One Software Platform for Myopia Management

Ocumetra has announced the launch of mEYE Suite, an all-in-one myopia management software designed to eliminate barriers to effective treatment and enhance patient outcomes. Built...

Why Women Aren’t Given the Same Opportunities to Fail Fast and Often

By Amina AlTai, Executive coach and leadership trainer In entrepreneurship and leadership, we celebrate the idea of “failing fast and often.” It’s a mantra repeated in...