Home Polls Facebook Ranks as Most Effective Social Media Platform

Facebook Ranks as Most Effective Social Media Platform

The majority of respondents (85 percent) to a recent Women In Optometry Pop-up Poll stated that Facebook was the most effective social media platform for promoting their practices.

The management of social media business accounts varied among those who responded. Thirty-two percent said that one designated staff member manages their social media accounts, while 29 percent said that they personally took on this responsibility. Twenty-one percent of respondents said it was a group effort among their practice team, and 18 percent said that they outsource social media management.

About 40 percent of respondents said that they dedicate a few minutes per day—less than one hour per week—to their professional social media accounts.

This article was created using several editorial tools, including AI, as part of the process. Human editors reviewed this content before publication.

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