A recent WO/ROB poll asked: what’s driving your 2024 growth? According to respondents, 2024 is sure to be a year full of opportunity and growth for ODs.
More than two-thirds, 68%, said they feel confident that they have the resources or team to help achieve their growth goals. The most commonly cited opportunities for growth in the coming year were: adding/building on dry eye services and/or aesthetics; adding/building on myopia management; and adding more medical services.
- Cross-training staff – 63%
- Higher-end product sales – 60%
- Social media/website marketing – 58%
- Adding OD and staff hours
- Remodeling or selling their practice
- Purchasing/partnering/opening a new practice
An equal amount of respondents (45% each) were either male or female ODs. Another 10% were non-OD females. Of all respondents to this poll, 87% work for themselves as an owner or partner.
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Check out past WO polls and responses here.
