Home Polls ODs Looking Forward to a Year of Growth, According to WO/ROB Poll

ODs Looking Forward to a Year of Growth, According to WO/ROB Poll

Getty Images, Andrii Moroziuk

A recent WO/ROB poll asked: what’s driving your 2024 growth? According to respondents, 2024 is sure to be a year full of opportunity and growth for ODs.

More than two-thirds, 68%, said they feel confident that they have the resources or team to help achieve their growth goals. The most commonly cited opportunities for growth in the coming year were: adding/building on dry eye services and/or aesthetics; adding/building on myopia management; and adding more medical services.

Others reported some or significant opportunities in the following spaces:
  • Cross-training staff – 63%
  • Higher-end product sales – 60%
  • Social media/website marketing – 58%
Some options were seen by less than half of respondents as growth opportunities:
  • Adding OD and staff hours
  • Remodeling or selling their practice
  • Purchasing/partnering/opening a new practice
Several respondents expressed their frustration with managed vision plans. Another said they are dealing with a change that is out of their hands. “We are faced with a highway expansion in front of us and may have to move. So one way or another we will be dealing with some type of construction or moving.”

An equal amount of respondents (45% each) were either male or female ODs. Another 10% were non-OD females. Of all respondents to this poll, 87% work for themselves as an owner or partner.

Have a poll idea? Curious about something? Email us here.

Check out past WO polls and responses here.

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