When Dora Sudarsky, OD, opened Chroma Optics in 2015 in Burlington, Vermont, she allotted most of her budget to technology so she took on the task of decorating her new space. She had practiced for the previous 19 years inside an optical, and she was ready to cultivate her own high-end boutique practice with amazing customer service from start to finish, she says. Her concept worked. She started with two days a week and anticipated it would take at least a year or two to fill the schedule. “I was booked from the start and up to five days.”
That’s in thanks partially to the many patients who followed her in this new venture. She also reached out to them. One patient makes art from license plates, and this artist came to mind when Dr. Sudarsky was selecting her décor. “When I looked at my space, I thought it would be cool to have eyeglasses made.” The unique metal artwork still hangs in the optical today, displaying a number of Vermont license plates fashioned into a set of spectacles.
It’s the type of wall art that will catch your eye. Dr. Sudarsky says that when her dentist and his wife came in for their eye exams, they loved it so much that they hired the artist to make a toothbrush sign for his office.