Lauretta Justin, OD, had a busy 2024. The owner of Millennium Eye Center in Orlando, Florida is also the creator and writer of CEO of YOU Business solutions and the founder of Optometry Divas. Now, she can add “author” to the list. Her new book–Glow Up and Own It–was inspired by a moment on a birthday trip to Paris, France.
The cover of the book shows Dr. Justin posing in a billowing red gown with the Eiffel Tower behind her. This was a photoshoot she knew she wanted to do, and while she was posing, a passerby complimented her.
“She said, ‘My God, it’s like you’re glowing!’” recalls Dr. Justin. “When she said that, it just really got me started thinking about the year and the way my year started.”
A trip to Paris was on Dr. Justin’s vision board at the beginning of the year, so to be there was a realized dream.
“It made me think about what happened this entire year and how it is so important to have an idea of what you want in order to manifest it,” she says. “This is a time of my life where I really have to own whatever it is that I want to create–that’s where this whole idea came from.”
DR. CLARITY WILL SEE YOU NOW
In Glow Up and Own It, the readers are introduced to Dr. Clara Clarity and Dr. Olivia Overwhelmed.
“I think…we can all relate to [Dr. Overwhelmed] and [Dr. Clarity,] says Dr. Justin. “We all have part of both of them in our lives depending on what we’re dealing with. There’s some areas where we have more control like Dr. Clara Clarity and some where we’re still sorting it out where we’re Dr. Olivia Overwhelmed. In my life, there are many areas where I’m still Dr. Olivia Overwhelm because I juggle so much, but there are also areas where I’m Dr. Clara Clarity.”
“We can all relate in the different aspects of [them] at the different times in our lives,” she says. “When my kids were little and they were [in the] the elementary school years, I was Dr. Olivia Overwhelmed all the time. But as they got older, things changed. Regardless of where you are, you can always make a change. You can always create a difference in your life depending on what you’re looking for. So, as much as we all can relate to Dr. Overwhelmed, I think we all might be surprised that we do have a lot of Dr. Clarity’s situation in our lives as well.”
MOVING THE GOALPOSTS
As the founder of the CEO of YOU, Dr. Justin is no stranger to professional development. This book, however, encouraged the reader to look beyond the business practices.
“This book brings [in] a personal development concept. I’m using the same CEO of YOU concepts–the three steps to create success in your life in any area of your life. I always say there are fundamentally three steps: You have to create a winning mindset, you have to create a winning strategy and you definitely need a winning team. If you have those three components, you can create success in anything.”
A WINNING MINDSET
“In my experience, running your business is an extension of you as a person.” says Dr. Justin.
“The way you manage one thing is really the way you manage everything. They’re not the same, but they’re very much in sync. And that’s why I always start with the individual. You are first the CEO of your life.”
