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From Corporate Hustle to Boutique Service

Anuradha Rana, OD, spent her first few working years in high-paced corporate and medical settings. “I would sometimes see six patients an hour,” she...

Salt & Light Eye Care: Rooted in Faith and Giving Back

The COVID-19 pandemic proved to Melynda Torres, OD, that eye care was, indeed, fundamentally essential. The 2010 graduate of Southern California College of Optometry...

Behind OptiLIFT’s Lid Laxity Innovation

Inna Lazar, OD, has been focused on dry eye treatment since she opened Greenwich Eye Care in Greenwich, Connecticut, in 2017. Her journey into...

Makeup and Eyes: The Importance of “Eye-giene”

Eye hygiene plays a critical role in maintaining eye health, particularly for contact lens wearers and those who use makeup. Tanya Gill, OD, CEO...

The Optometric Male Aesthetic Patient

Guest editorial by Damaris Raymondi, OD, FAAO This story was originally published in Review of Presbyopia and the Aging Eye   “I’m worried about these wrinkles around my...

Full-service Practice Becomes One-stop Shop in Alaska

Sherry Lentfer, OD, FCOVDR, and business partner Laura Kompkoff, OD, FCOVDR, have quite the view from their private practice. Their location sits along the...

Optometry Embraces Aesthetics, with 57% Offering Services

Aesthetics is a growing opportunity for optometrists, and 57% of the respondents to a recent Pop-up Poll say that they have implemented aesthetic services,...

A Co-Management Model for Dry Eye Care

Kristen Brown, OD, FAAO, Dipl AAO, has her roots firmly in the co-management space. Before she served as associate dean of clinical affairs at...

LINKED Brings a New Era in Dry Eye and Aesthetic Services

DONE4YOU Marketing and EyeBridge Consulting Associates announced the launch of a first-of-its kind program called LINKED. LINKED serves eye care practices looking to create or...

Second Specialty Office Offers Great Opportunity

Carly Rose, OD, says that she often heard during optometry school the phrase: The eyes are an extension of the brain. “In the dry...
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