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October is Contact Lens Safety Month

Prevent Blindness has named October as Contact Lens Safety Month to promote proper use of both prescription and cosmetic lenses. The American Optometric Association is...

Lawmakers Host AOA, Patient and Consumer Advocates for VBM Abuse Briefing...

On September 9, the American Optometric Association (AOA) contributed to a robust discussion at a special panel for U.S. Senators and House members to...
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Updated Eyeglass Rule 2024 — What You Need to Know

Ahead of the updated Eyeglass Rule of 2024, which goes into effect Tuesday, September 24, the American Optometric Association (AOA) is sharing frequently asked...

American Optometric Association Celebrates Paraoptometric Appreciation Month

The American Optometric Association (AOA) has begun preparing the industry for September’s Paraoptometric Appreciation Month, the only formal observance dedicated to honoring the practice staff that...

AOA Launches ‘The Eye’ to Educate Americans on Eye Protection

The American Optometric Association (AOA), the leading authority on and advocate for quality eye health care, launched The Eye – an educational prototype that...

Consumer Alert: Eye Color Changing Eye Drops

The American Optometric Association (AOA) issued a new alert urging consumers to consult with their local AOA doctor of optometry before purchasing or using...

The Myopia Collective Launches New Back-to-School Resources for ECPs

The Myopia Collective, an initiative supported by CooperVision and the American Optometric Association (AOA), announced the launch of a suite of new resources designed specifically for eye...

AOA Responds to Updated FTC Eyeglass Rule

The American Optometric Association (AOA) has responded to the Federal Trade Commission (FTC) issuing a 10-year Eyeglass Rule update, which will take effect starting...

The Myopia Collective Names Inaugural Change Agents

The American Optometric Association (AOA) and CooperVision announced the inaugural cohort of Change Agents for The Myopia Collective. The news coincides with Optometry’s Meeting in Nashville,...

Two Influential Partners Spearhead New Collective Effort

On April 23, CooperVision and the American Optometric Association (AOA) launched The Myopia Collective, a partnership to rally the optometry profession and its allies to elevate the standard of...
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