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How 30 Minutes in the Optical Can Forge a Stronger Connection

Erica Ellis, an optician at Lakefront Eyecare in New Orleans, Louisiana, has built her career on two core principles: dedication to the craft and...

It’s Back-to-School Season: Practices Designed With Kids in Mind

It's back-to-school season! Check out these practices designed for pediatric patients. Stephanie Lyons, OD, owns Lyons Family Eye Care in Chicago, Illinois. She created a...

Dry Eye Month Inspirations

July is Dry Eye Awareness Month. Get inspired by these practices that make dry eye the main event. Crystal Brimer, OD, FAAO, created the Dry...

Record Number of Opening Your Eyes Scholarship Fund Recipients Graduate from...

The Vision Council Foundation announced a record-breaking number of opticianry school graduates this year who benefitted from scholarships supporting students from underserved communities pursuing a...

ODs Looking Forward to a Year of Growth, According to WO/ROB...

A recent WO/ROB poll asked: what's driving your 2024 growth? According to respondents, 2024 is sure to be a year full of opportunity and growth...

Grow Your Very Own Practice

Independent optometry comes in all shapes and sizes. But ODs' motivations are similar: Provide best-in-class eye care for patients Generate a comfortable personal income ...
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