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Baby #1 Inspired OD to Open Her Own Practice; Expecting Baby...

Wilzen Anne Lingad, OD, is not slowing down, even as she prepares for the arrival for her second baby in the spring of 2021.

Cold-start Practice is Worth the Wait

Blythe McPherson, OD, got married in October 2020, went on her honeymoon and returned to open her cold-start practice one week later, EYES on Westlake in Westlake, Texas.

Doctor Plunges Into the Icy Waters of Pandemic-era Cold Start Two...

Casey Smith, OD, decided to cold start a practice, everything moved quickly.

They’re the Most-Read Practice Design Stories of the Year || 2020...

We're continuing our best of 2020 countdown, and today we're looking back at our second half of best-read practice design stories.

Focus on Wellness Works

Jennifer Tsai, OD, spent a year evaluating the best spot in New York City to open her practice, analyzing the pros and cons of existing office spaces versus new construction.

A Warm Welcome to a (Really) Cold Start

Melissa Bourland, OD, had her plan in place for Duneland Family Eyecare to open at the beginning of April. However, COVID-19 changed all of that.

Mission-driven, Patient-approved

Melissa Frost, OD, knew personally about the importance of affordable health care. When she was able to open her own practice a few years ago, she knew she wanted to offer low-cost eye care solutions to her community.

Their Practice, Their Way

Kimberly Phillips-Stewart, OD, had all of the details picked out for her future practice before she and husband even found a space for it.

A Tiny Space Surrounded by Nothing But Sky

Erica Perlman, OD, always wanted to move to Montana and open her own private practice.

OD Brings Fresh New Business to the Historic District

Erika Morrow, OD, MS, planned to purchase a practice near her hometown in Colorado after she earned her degree doctorate of optometry and masters of vision science from University of Alabama at Birmingham School of Optometry.
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