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More Than 200 Milwaukee Students Receive Free Eye Exams, Prescription Glasses

In early August, 211 Milwaukee-area students received the gift of clear sight during a two-day community vision clinic hosted by Ray-Ban, Milwaukee retailer Clicks...

Reception Areas Patients Don’t Mind Waiting In

A reception area is often a patient’s first glimpse of a practice’s personality. Comfortable seating, beverage bars and warm finishes can make waiting a little...

It’s the Little Things: Design Details Patients Remember

Great practice design isn't always about sweeping architectural features or dramatic renovations. Sometimes, it's the thoughtful details—a custom mural, a cozy coffee bar or a...

Practices Master Sleek, Minimalist Designs

Great design has the power to turn a routine visit into a calming, elevated experience. In this curated look back, we revisit four eyecare practices...

Practice Ownership: Choosing the Time and Place

Practice ownership doesn't have to be your first career move. Meet four ODs who spent time as associates before opening their own practices and creating...

Employers Who Lend a Hand

Networking can lead to some pretty remarkable opportunities. During an externship, Taeana Fisher, OD, learned that Kelly Riley, OD, at Eyes on the Square in...

Advocacy Is Urgent Work

Carissa Fleming, OD, a 2025 graduate of the New England College of Optometry, chose to step into leadership rather than wait. In addition to working...

OD Launches Practice and Foundation Shortly After Graduation

Sophia Capo, OD, FAAO, from Toronto, found herself in an uncommon setting immediately after her residency, a placement in tiny Salmon Arm, British Columbia....

Practice Designs Bring the Outside In

Summer is just around the corner! These four eye care practices embrace the natural feel and use decor and color to bring the outside in. Evergreen...

Using Associate Expertise to Expand Practice Services

Nikita Katoozi, OD, MEd-VFL, brings program-building experience, community outreach and a willingness to shoulder the hard parts of implementation to each practice she joins. She...
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