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Letting Patients Know the Process

To help patients coming to EyeXam in Santa Clara, California, understand what they can expect, Nikki Iravani, OD, created a video that walks patients through the new process.

Ready to Adapt

Melissa McCulley, OD, was on a family vacation in the middle of March when a series of messages started streaming in from her staff.

Creating Videos to Explain Situation to Patients Required Practice to Clarify...

The Salisbury Eyecare and Eyewear YouTube channel is refreshed weekly with new content, and practice owner Melanie Denton Dombrowski, OD, MBA, FAAO, films about 10 videos in a session to release every Wednesday at 4 p.m. EST.

Focus on Prevention of COVID-19 Transmission in Wave 11 of Survey

Ninety percent of respondents to the Wave 11 survey on coronavirus attitudes and trends are open for business.

Masks On

Susan Bell, OD, of Ewing, New Jersey, has added some mixed-media art images on her walls—adding real eyewear to iconic photos.

The Patients Are Coming! Wave 10 Results Show Patients Want Access...

Wave 10 of the Jobson Optical Research coronavirus survey found that 81 percent of respondents said their location is currently open.

#WOStrong: We’ve Got This

While we continue to face new challenges each day… our collective experiences can help make us all stronger.

Wave 9 Shows Trend of Reopening

Sixty-four percent of respondents to the Wave 9 Jobson Optical Research poll say that they have reopened.

#WOStrong: Life, Interrupted

No one had a game plan for a disruption of this scale... yet it's shown us how to appreciate the little things that mean the most.

Calibrate Your PPP Spending to Your Reopening Ramp-up

This article is so urgent that if you have PPP money sitting in your bank account, it’s something you must read now.
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